pdude81
Well-Known Member
Your children may be more attached to the sequel trilogy, but I don't think you can project that out to the rest of the populace. I agree that it is not clear that focusing more on the older movies will bring in more revenue in the long term, but they bet the farm on characters (in the parks) that are only popular with fans and not the rest of the world.You think they would make more money...in the long term, by going back to 40-50 year old IP, as opposed to more recent IP that has proven to be commercially successful? That makes no sense, in the long term.
Listen I loved the old films, I grew up watching them, and will firmly be in the Skywalker's are Star Wars camp. But I am middle aged now and not getting any younger. While my kids have seen the original trilogy of movies, they are more familiar and attached to BB8 than 3CPO or R2D2 ect. Younger generations have more attachment to the newer Star Wars Cannon movies and extended universe features than they do to the original trilogy, and it is that generation of young kids that are A) figuring into parents decisions to bring their kids to WDW now, and B) will be the next generation of spenders looking to go to WDW. That's the generation your marketing towards for the future
And its not like we are talking about the Prequel trilogy level of IP. The new trilogy (and add in Rogue One for fun) make up 4 of the top 36 highest grossing movies of all time. Going backward investing into an aging market makes no sense, unless your looking for a quick money grab, not sustainability and long term growth.
As for box office sales, if you index for inflation, the first of each trilogy does quite well, but when you get down to the rest of the films it's only the OT that sticks up in the top tier. There are various ways to look at it but BoxOfficeMojo is reputable so I'm using their take on it with the newest Ticket prices available (2020 average). From: https://www.boxofficemojo.com/chart/top_lifetime_gross_adjusted/?adjust_gross_to=2020
Episode IV:---- 2
Episode V:---- 13
Episode VI:----17
Episode I:----- 19
Episode II:---- 100
Episode III:---- 70
Episode VII:--- 11
Rogue One:--- 62
Episode VIII:---44
Episode IX:---- 88
Solo: ---------- 534
Now most of these are still very successful, but without the Star Wars withdrawal bumps you get for 1 and 7 these seem to be on different tiers of historical popularity. Whether ten years down the line the younglings are showing their love for these movies over others is unknowable, but they also didn't spend a billion dollars two years ago for a hamburger on Tuesday.