Sirwalterraleigh
Premium Member
There’s is no way to spin this as “good” “expected” or an “achievement”The current estimate puts this movie at $494 million domestically by MLK Monday. $7 million less than Rogue One (which had a better holiday weekend) by the same time. RotS now seems guaranteed to make less than that movie in the US. With an $11 million foreign weekend, it also looks like the movie is effectively done its box office run and will probably not hit $1.1 billion worldwide.
Making $250+ million less than Last Jedi worldwide was not what I was expecting a year ago. If someone had told me the Aladdin remake and Star Wars IX were going to make about the same amount of money I would have thought they were crazy given how badly the teaser for Aladdin was received and how much hype there was for Star Wars.
Disney is probably relieved that it did hit a billion worldwide so they can still hype that achievement, but I don't think they're happy that Olaf turned out to be a more popular character than Rey or Kylo Ren with 2019 general audiences.
Disney has failed to this point at Star Wars...an erratic, non-resonance sequel trilogy that was both a redo AND messed with everything at the same time...one standalone they treated like the stepchild and questioned its acceptance...and a BOMB in the millennium falcon.
Right...streaming was the plan all along