That’s my point though. I get the sense that PR is making the demands and dictating the message, and imagineering have to figure out how to make it work within PR demands. Essentially, this is a mess because they’re doing the opposite of what they should be doing make a good ride.Yep. PR’s job is to highlight and magnify what Imagineers create, not the other way around.
Again, the decision to drop this news late on a Friday was a choice. Whether that choice was driven by basic marketing incompetence or embarrassment is anyone’s guess.