Fair enough. I am learning that what was happening in the ride was less clear to at least some people who had more than a passing interest in the attraction that I thought it would have been. Maybe for that story element about the briar patch to be intuitive you have to have some prior knowledge of the story. As a child growing up in the 1980s in Australia I knew it (I first went on the ride at DL in 1992), but younger generations may not know it particularly as the film has disappeared. My hazy recollection is knowing it from a (possibly Disney) book of stories rather than the film, but I could be wrong.
All in all, I agree with
@UNCgolf that they probably told a linear story about as well as they could in this medium on Splash Mountain without a literal narrator spelling it out for you. The confusion some felt about certain elements is probably why so many rides just involve running away from something, going to somewhere, or things going horribly wrong.
In the case of Splash, I don't think anyone is disagreeing that it works whether you understand every beat of the story and just assume Brer Rabbit was lucky enough to survive the drop and get away at the end of the ride. I think that's a big step up from something like Dinosaur where you have to watch a video beforehand in which they explain to you what is going to happen, without which you would have no idea what the story was supposed to be.