This Social Media Moms event at Disneyland this weekend is fascinating to watch, at least from the safety of my hillside home office 7 miles east of Anaheim. I had no idea this thing existed, but it does. And the comments these women are making on their daily blogs and YouTube videos are hilarious and baffling.
Why are they there???
Last year the Disney Social Media Moms kick-off reception featured shirtless male gymnasts performing for the ladies. I guess the Thunder From Down Under was already booked?
http://www.disneyeveryday.com/2013-disney-social-media-moms-celebration-in-pictures-day-1/
I just don't get what Disney gets out of this. They appear to have invited a few hundred mommy bloggers from around the country, some of whom have an affinity for the Disney brand and some who have little experience with it. The East Coast bloggers are excited to be in California yet don't get the Disneyland culture or scene, and are like fishes out of water thus far. The West Coast bloggers are thrilled with a free trip for the hubby and kids to Disneyland and are lapping up the special attention. Tom Staggs is there addressing the group in the Grand Ballroom of the Disneyland Hotel and they are rolling out the red carpet for them with Disney celebs and Imagineers, and unlimited Fastpasses and special viewing areas for World of Color and parades and Fantasmic! and fireworks, cocktail receptions, etc., etc.
Sunday morning they get Cars Land reserved all to themselves for gourmet breakfast and Mimosas and Lightning McQueen photos and walk-on rides on everything in Cars Land. Baffling!
And then you go look at these blogs the women have and watch their YouTube channels. And these women are blogging about the best jogger strollers and non-toxic lavender laundry detergent and their comments section is lucky to have the four or five comments, most of which are made by the same two or three gal-pals posting daily. Their YouTube channels have views of about 12 to 150. That's 12, as in one dozen people clicked on the video. I wonder how many watched the whole thing?
These are just bored housewives, er...
stay-at-home-moms is what I meant to say, filling their days with blogs after they turn off The View. And their online presence and readership numbers are very, very small. And they're mainly just communicating with other bored housewi...
stay-at-home-moms who think and act exactly the same. And who wouldn't want a free trip to Disneyland with a lanyard that gets you unlimited Fastpass access to everything?!?
And Disney corporate pours all this money and resources and energy into hosting these women and their families? Why?!? I'm just baffled.
This Social Media nonsense seems like the ultimate case of the
Emperor Has No Clothes. Maybe that's the secret message of the shirtless gymnasts last year?