englanddg
One Little Spark...
I'd start by kissing up to the Celebration Place Social Media Cabal team. They aren't able to grant free trips to DLR, but one organism feasts on the others.Recently, DLR Social Media has been much freer in credentialing O-Town leeches to come west ... But they haven't been burned by these folks like WDW has ..yet.
Social media is such a crock. Either it comes off as too amateur or too professional. To win at social media, you have to be...um...social!
I could rant for hours about SEO and how it's a crap investment, especially for a company the size of Disney with very specific marketing...
No amount of optimization is going to trump that content is king. I thought, a few years ago when Disney was asking for home videos, that they got it. But, I see they don't.