I agree with this post to some degree, but I'm going to say it doesn't matter whether the rabid SW fans are as crazy 365 days as they are in limited time. ... UNI didn't build WWoHP just to capture the fanbois. They wanted to capture as many people as they could with a quality product. Just like I've said with Avatar ... The quality of IP can help, but it's ultimately the quality of the theme park product that will drive visitorship for years to come.
Do I think the fervor of SW is overstated by the same Disney fanbois who understate Potter's? Absolutely. Does it matter? Not at all provided the product speaks for itself.
Well stated. If you build it because there is a rabid fan base, you are missing the mark. While they are an important part of your loyal customer base, they are a small minority when compared to the general populous that you hope to appeal to.
Sort of related, I have a theory on Star Wars fans and why Star Tours 2.0 wasn't the run away attendance booster they were hoping for.
1. It was poorly marketed in the southeast outside of the circles that already follow Disney or Theme Parks closely. I guess they just expected people to seek out the news. Yes, there were billboards once you got near Orlando, but those people are coming anyway. Was it a licensing issue? I saw Disney commercials on TV during that time featuring sappy music and little girls in soft focus hugging princesses and riding a carousel. People didn't travel to see it because they didn't know they were supposed to. Disney was busy marketing nostalgia.
2. It is really the same ride and building since the early 90's when it was installed. Yes, the update is fantastic and needed, but because it was rumored for 10 years it almost felt overdue. While the 3D is nice, there weren't many left on the east cost that hadn't been on it before. At least that was the perception (see #1).
2b. There was no additional place making involved. It wasn't recognizable as new from the outside and that is a problem. This combined with the lack of advertising didn't cue people into that there was a reason to visit. The Star Wars fans that did come, rode the ride and there wasn't anything else to keep them there. To believe that they should have kept buying a ticket and coming back again and again just to ride a single ride (no matter the randomization) is just silly.
3. We are in a new age where the new rides are expected to be this large escapist realm. Harry Potter obviously is the gold standard, but to a lesser extent that is why Star Wars weekends is so wildly popular... and crowded. There is more to the franchise in the park on those weekends. It feels like something Star Wars more than just one building and a mediocre store. And as for the "familiar faces" comment... at least the same people are still coming. Has Star Wars weekends really added anything in a decade? Perhaps and I'm just out of the loop. People still come and seem to love it.
4. Do you think Disney message board fins whine? Then you have never dipped your toe into a place like TheForce.net. Wow. Star Wars fans are especially critical and hard line. Everything sucks except their specific very narrow view of the franchise. While Star Tours is very well thought of in their fan community, it is referred to as old hat. They expect quality, they expect more media to consume. They hate it when Lucas would pawn out the franchise to cheap spin offs. They will applaud quality and consume it heavily.
5. While Star Wars is huge, the crazies, just like with Disney, are not enough to alone generate a noticeable sustained attendance jump. The crazies tend to save their pennies while living in their Mom's basement for that one big event a year. They don't miss it. They just can't generate enough turnstyle clicks. The general public... see #1-3.
The real benefit of Star Wars is that the public as a whole recognizes it and loves it. Build a fully immersive land with multiple attractions and they will come.