The next quarter's earnings release in November should be fun. It will be the first quarter without the "Cars Land bump" driving up domestic theme park numbers.
Recapping the last 4 quarters, since the opening of Cars Land:
Q4 (July 1 - Sept. 29, 2012)
- "Walt Disney World attendance was down modestly, but Disneyland attendance was up substantially, resulting, if you add the two together, in domestic attendance being up the 3% that I mentioned."
So, WDW attendance "down modestly" for the quarter.
Q1 (Sept. 30 - Dec. 29, 2012)
- "For the quarter, attendance at our domestic parks was up 4% and per capita spending was up 6% on higher ticket prices, food and beverage, and merchandise spending."
- "Attendance at Disney World was down at hair, I would say, and that -- oh, I'm sorry -- it was up a hair, but it wasn't the driver for the quarter. As Bob just said, everything that's going on at the Disneyland Resort is really what's driving the attendance trends for domestic parks."
Domestic attendance up 4% but pretty much driven exclusively by Cars Land, like the previous quarter. WDW total attendance was "up a hair" even with the New Fantasyland (NFL) opening on October 12.
Q2 (Dec. 30 - Mar. 30, 2013)
- "In Q2, Walt Disney World and the Disneyland Resort both set new attendance records for the quarter."
- "For the quarter, attendance at our domestic parks was up 8% and per capita spending was up 10% on higher ticket prices, food and beverage, and merchandise spending."
- "While operating income in the second quarter was aided by a portion of the New Year and Easter holidays falling in Q2 relative to when those holiday periods fell last year, the results also reflected improved attendance and spending throughout the period and the growth investments we’ve made over the past couple of years are performing well."
- "So yes, we think that of the 400 basis points, about 2% was due to the shift in the front end and the back end of that quarter in terms of impact on margins."
- "The only thing I can tell you that may give you some sense is that the Magic Kingdom broke an all-time single-day record for attendance during the Easter holiday, and we believe that was a direct result of the investment that we made in Fantasyland."
Q2 domestic theme park attendance up 8% sounds great but 2%
at both parks of that is credited to the holiday schedule while we saw in Q1 that attendance was up 4% even with the shortened quarter (ending Dec. 29) and that pretty much all of that 4% was driven by Carsland. Taken together, it suggests that WDW's total attendance was up no more than 1-2% as guests showed up for Spring Break to checkout the NFL in its first full quarter.
Q3 (Mar. 31 - June 29, 2013)
- "During the quarter, attendance at our domestic parks was up 3%, with Walt Disney World and the Disneyland Resort each setting new Q3 attendance records."
- "Magic Kingdom in Florida had record numbers, as Jay mentioned, in the third quarter."
Again, "attendance records" at WDW but as we saw in Q4 and Q1, that 3-4% growth in domestic attendance led to essentially flat attendance at WDW. In Q3, domestic attendance was up 3% while we learned that WDW's "attendance records" was "Magic Kingdom in Florida had record numbers", not WDW as a whole.
Taken as together, we see a pattern of phenomenal attendance gains at DLR, a direct result of Carsland, yet relatively flat attendance at WDW.
With Cars Land now open for more than 12 months, it will be entertaining to hear Iger's/Rasulo's next spin on domestic theme park attendance.
Don't worry, revenue will be up though. All we have to do is look at the 7% ticker price increase and double-digit food price increase to know that revenue will be up for the quarter.
Hope you feel WDW is worth 7% more than it was 12 months ago.
I really hope your pay is keeping up.