It seems that the film (Splash) was the first released under the newly formed "Touchstone Pictures" to distance the Disney name from anything in the PG realm. Disney was tired of defending itself over releasing PG material. They needed a place to put films like; The Black Hole, Condorman, and Tron. The move was successful and generated a ton of money during the 80s.
I bet you snuck into that dirty little mermaid movie. Didn't you?
*1023*
Exactly. And unlike then, Disney's acquisition of Star Wars and Marvel is well publicized...there is no separation of the brands. Even if you can argue that everyone new Touchstone and Mirimax were owned by Disney, their "brands" never really connected with the Mouse, so whatever they did or released wasn't ever too associated with Disney.