Some of you may not have heard of Holiday World but it's a small family theme park in southern Indiana. I have never been there myself but I bet they have a lot of happy people and don't have to deal with the headaches Disney has created for itself. Admission includes both the theme and water park. They have free parking, free sunscreen and yes, free soda. My guess is that these simple gestures go along ways towards customer satisfaction.
It's interesting because the CEO of Holiday World passed away quite unexpectedly about two years ago at a young age. His parents founded the park, but it's my understanding that he was key to the park's recent expansions. I have been interested in seeing how this would affect the park.