Perhaps 70-80% of WDW's visitors have visited 3 times or less. For the most part, these folks are too inexperienced to notice quality issues, too enthralled in the moment to notice the imperfections. Experienced WDW visitors might notice these problems but NextGen isn't targeting them. NextGen is targeting WDW's larger "only-a-few-times-in-a-lifetime" guests, guests who are more likely to splurge because their WDW vacations are few and far between.
OK, finally found something @ParentsOf4 and I disagree on. Bound to happen.
I wouldn't say that 70-80% of WDW's visitors have been three times or less. This isn't 1993. WDW has been one of the world's top destinations for over four decades now.
And I'll tell you something, people do notice. I've done totally non-scientific Spirited surveys where I'll see something that is totally off and say to a friend or family member ''The problem is no one ever notices these things.'' ... and a good four times out of five, a stranger turns to me and starts a conversation about how indeed they notice ... and many of those guests are not huge fans or annual visitors like we are. Even the rubes I like to poke fun at aren't nearly as stupid (in most cases) as they may seem. People DO notice when the Splash Mountain finale is dead. Or when they're on Everest and they know they're supposed to see something and they don't etc/
And NEXT GEN is squarely aimed at every single guest on property. All of us. It doesn't work to just target newbies or infrequent visitors.