In this case, I know my own consumer behavior well. That is how I have gone close to 20 consecutive trips without every buying a single thing in any gift shop Disney has. I don't go there to buy stuff, I go for the park experience. Yes, I will buy water, Mickey Bars, Dole Whip Floats and lunch at a counter service place, but other then that...not interested. Note: Even the 19th visit when I bought a couple of T-shirts for my Grandchildren, it was out of guilt and not Disney induced guilt either.
That would mean that #2 applies to me. That is why I am not concerned about that part of the NextGen plan book. How it affects my in park time, etc. still remains to be seen, so I'll reserve judgement until then.