"Like the folks behind other movies with Oscar aspirations, the
No Way Home contingent is committed to giving their film a real campaign. I have learned that they will eventually add the film to the Academy’s members-only streaming service for easy access at home, but first, to encourage Academy members to see it on a big screen, they are offering free “pass-ins” for anyone (and their guest) who shows an Academy member card at a commercial theaters each Monday through Thursday. They will also spend some of the money they have generated at the box office on FYC advertising in industry publications and hot-spots. And they are prepared to do the traditional dog-and-pony show stuff — targeted screenings, Q&As, interviews, etc. — to the greatest extent possible given COVID."
Holland, Marvel chief Kevin Feige, Sony chief Tom Rothman and producer Amy Pascal speak with The Hollywood Reporter in the aftermath of their film's strong critical and historic commercial debut.
www.hollywoodreporter.com