Yup. Everything is click driven nowadays. Sad but true.
While in line for SM during our trip ~3 weeks ago, I recognized someone in line behind us. I asked him if his name was what I thought it was, and he confirmed. I personally have watched a few of his Youtube videos (when you primarily watch Disney, roller coaster, & theme park vids in general, eventually Youtube will recommend him) but his clickbait titles are un-bear-a-ble.
Without naming names, he has 100,000 subscribers and all he does is go around and play mini golf courses with his girlfriend. Pretty harmless, and good enough editing capabilities. But each video is titled something along the lines of "OMG YOU'LL NEVER BELIEVE THIS HOLE", or "THIS HAS TO BE THE CRAZIEST THING EVER".
I had to explain this to my son and explain how there's an overwhelming amount of content in the world, and as a result, people have to try to over-sensationalize things to try to grab your attention and earn their ad revenue. Acting stupid and breaking laws is also how some think they can get Youtube famous/rich.