Captain Neo
Well-Known Member
The real issue for Disney would be identifying a business advantage for such a large expeniditure. The monorail currently is not a revenue source. It's hard to envision where the business case is for this, and it isn't extra room sales at the resorts given Disney's occupancy rates. Just not enough extra room night sales available to justify the cost.
I can see several advantages right off the bat:
-Improved guest satisfaction (most guests are extremely dissatisfied with the current bus system. They just don't go out of their way to file complaints about it).
-Captive audience means you can advertise to them while they are on board. In addition, the monorail provides a great tour of different resorts and locations which guests will want to get off and explore (and spend money!)
-Good Press (Disney embraces green technology, more jobs, WDW in the headlines, etc.)
-It has to save more money than all the fuel and repairs that huge fleet of buses cost in the long run