GiveMeTheMusic
Well-Known Member
I think you're right, and I think there may be something a little more sinister going on here. (Please put on your tin hat.) TDO seems to be bent on wringing every last penny out of guests before they leave the park, rather than improving or creating attractions that would add attendance. The parades easily take most of the guests out of circulation for at least 90 minutes, then most leave the park right after the fireworks. This means they're not buying stuff in the shops or snacking at the quick service locations for 2+ hours per day. Now add in the labor cost of running the parades, and you get an idea of the true cost to Disney for doing so. Someone probably figured out that they could gain another $5-$10 per guest, per day by phasing out the evening parade. This would also explain why any night time entertainment has been slow to evolve at DAK. That adds up fast.
If that is the case, then they're missing it entirely. No nighttime shows means no one sticks around after dark. DAK could be a profitable dining hub if it had a big night show that have guests a reason to stay late. Impulse shopping increases at night - that's why Main Street stays open for shopping after park closing. A good nighttime show = money.