OK, I'm gonna take another shot at this. Flynn, my apologies for my shortness last night. I had a horrible day with Fantasy Football, and was in a rush to get to Dexter.
That's cool - as long as we can stay on the discussion and not fall into personal traps I'm good.
You ask about longevity and what does it mean. I don't think I have to tell you the music business is as fickle as it gets. Tastes and trends change by the day.
True - and most bands can not adapt and why their production and ability to attract new fans is typically capped. But I think longevity from a creative and commercial acceptance point of view is DIFFERENT from longevity in one's ability to still sell tickets, etc.
The latter can be sustained even when the style is out of favor because of the 'past connections' the customer has with the style. A band like Styx.. who isn't really even Styx anymore.. can still sell tickets 30+ years later not because they've adapted to the current trends, but because people are paying for what they enjoyed in the past. Many acts are able to make a career purely out of nostalgia.
Longevity, in my opinion, is the ability to continue your career at the same level you did in your prime. Many bands from the 70's and 80's are still around, but they're playing clubs or 1,000 seat theaters. Few are still releasing new music that sells well and playing (and selling out) 60,000 stadiums all over the world. That's what longevity is about to me.
We aren't far off..I see it like this...
- bands that sold a ton in their day.. but really only have residual sales now and are essentially 'dead'
- bands that sold a ton in their day.. have no real creative output now.. but are still able to perform and sell based on their 'past hits'
- bands that sold a ton in their day.. continue to put out new material.. but the volume of their popularity is still from their 'past hits'
- bands that sold a ton in their day.. continue to put out new material that is commercially successful
- bands that sold a ton in their day.. have moved creatively with the times.. and maintain a society presence with their new creative output that has been successful commercial as well
A band like Poison.. would be Cat #2
A band like Creed.. would be Cat #1
Neil Young.. or Dave Matthews would be more like #3/#4
I would put Bon Jovi in #4
I would put someone like Madonna or U2 or The Stones in #5 (those are a bit dated... but span the decades and that was more my point..)
You might argue Bon Jovi is more like #5 due to their commercial success. I question if they are actually reaching new fans with new music - or just milking the same cow so to speak. I'd argue they seem to be lacking that presence outside their own fan base which makes me question if they are really expanding or reaching new people.
Separate from Longevity as an act.. there are the discussions about importance, impact, relevance, etc.
I mean.. recent acts like LMAFO or Black Eyed Peas are going to have cultural significance for a long time coming due to the impression they made on people in this short time window. But 20 years from now will we look back on their existence as a shift in music? Or just a popular act in their time...
You brought up about how people outside the bubble identify Bon Jovi with their 80's songs. Well, yeah. I'm not disagreeing with that. But that's true of any band, or really, any thing. Outside of their fan base, of course they are indentified with where they initially found their success. Here's a weird analogy for you: Walt Disney World.
But there is a difference between people that simply relive that past.. and people that were able to expand their reach beyond that initial breakout. I point to The Who vs The Stones. The Who really are one slice in time.. where The Stones have 3-4 different slices in time. Paul McCartney wasn't the same poppy image he was in 1962, etc.
You ask someone about McCartney... are they going to relate to more 'I wanna hold your hand' or more 'Ebony and Ivory' or 'Live and Let Die'?
I think the concept is generically referred to as 'growing' or 'expanding their sound'. While many bands do it, far fewer make hits with those varied sounds. U2 is semi-recent example.. they were able to find success with their newer more electronic/dance sound.. in addition to their classic sound.
I'm not really convinced Bon Jovi has grown like that or necessarily found *new* success/audiences with their more current sound. There has to be some obviously to sustain those numbers - but based on my anecdotal exposure I have a hard time seeing it.
Where as you don't seem to put much stock in sales and concert attendance, I put little stock into what critics say
I don't discount sales/tickets - what I have said is, they don't tell a complete picture. You can't differentiate between repeat customers and new customers with simple sales volumes. You need more data to correlate such concepts. That's why I go beyond just the record sales.. you need other points of reference. Some acts just have insane loyalty and can float any boat purely on that existing fan base (until it ages out and dies
).
I mean, in an earlier post you were talking about Bon Jovi being a top touring act. Sure, but look at what else makes a top touring act (in 2008 from one of your earlier posts)
- The Police
- Neil Diamond
- Spice Girls
- Trans-Siberian Orchestra
etc
Were they selling tickets based on recent success, or their past successes? This is why pure revenues are 'incomplete' data points when talking about a band's reach, their newer works, etc. Not 'wrong' - but 'incomplete'
Sometimes they miss the mark a bit (Bounce), and sometimes they hit a home run (Have A Nice Day). One constant is that anywhere in the world at any time, this band can play (and fill) any stadium they choose. Only a select number of artists have been able to say that, and far fewer can say it after 30 years.
Is that why they named the upcoming tour 'Because we can'? heheh Kind of tongue in cheek?
In an fun tangent.. check out this blog post from FL about Bon Jovi fans commenting on a JBV concert review
http://blogs.browardpalmbeach.com/countygrind/2012/07/jon_bon_jovis_fans_losing__comment_section.php
It's just a funny read through and through.