INT: AN EXECUTIVE OFFICE AT THE WALT DISNEY COMPANY, BURBANK, CA.
In walks the CEO of the Walt Disney Company, who has decided to come in to the office despite many others working from home. On the way to his office, he finds himself dodging around boxes of 2020 dated merchandise from DISNEYLAND, and wonders why these items have yet to be sent to outlet stores east of the Mississippi River. He settles down in front of his computer for a Zoom call with his lead IMAGINEER on a project to reinvent one of its theme parks in ORLANDO, FL.
CEO
Another day, another Disney dollar....
The CEO whistles a melody from one of the company's many intellectual properties, idly wondering if the tune can be featured in one of the theme park's nighttime spectaculars, thus making it "more Disney". He clicks "Join" on the Zoom meeting.
IMAGINEER
#Goodmorning, Mr. C! It's a #greatbigbeautifultomorrow today!
The CEO shakes his head and wonders why the IMAGINEER sometimes speaks in riddles, though he guesses it fits his name.
CEO
Good morning, Mr. Riddler...uh, sorry, minds in a million places. Trying to decide if I should sign a long-term lease at my new condo....
IMAGINEER
Tough call. I always ask myself #WhatwouldWaltDo? And then I usually ignore it!
CEO
Hunh, decent advice. Anyway, hoping to get an update on our new nighttime spectacular at Magic Kingdom+....sorry, EPCOT. Forgot we decided to save money and not print up new road signs. I hear the testing continues?
IMAGINEER
#Totally! The fountains have really sparked a lot of impressions on social media! I've seen a lot of #hashtags!
The CEO's phone buzzes. He glances down to see a text message from the previous CEO, who is still hanging around the office for a few more months. The previous CEO reminds him that, at the current time, he does not plan to vacate his office anytime soon and to stop pestering him about it. "Just because you're the CEO doesn't mean you get to act like one," the message concludes. The current CEO bites his tongue and refocuses on the Zoom call.
CEO
Yeah, I glanced at a few of them myself. I saw some concern about sightlines along World Showcase with the fountains we're going to use during the day with the nighttime spectacular equipment. Anything you can do about that.
The IMAGINEER smiles a smile honed by years of selfies for social media.
IMAGINEER
I got it! Watch this live stream! #Getit?
The IMAGINEER pulls out a flat tablet. On it, the CEO notices the words "Fountain Level CONTROL" and arrows with plus and minus symbols. The IMAGINEER jabs the plus arrow a few times while the Zoom call screen changes. The IMAGINEER has shared a live feed to ORLANDO and the theme park's lagoon. As the IMAGINEER continues to press the plus arrow, water spray from the fountains on the nighttime spectacular equipment grows in size, the mist getting caught further and further into the wind moving across the body of water, leaving behind a haze that barely covers the equipment but blocks the view of anything in the distance.
IMAGINEER
How's that, boss? I just zero-based the sightline visibility by removing it completely! Can't complain about not seeing some foreign building if you can't see it! But you know what? Now we can do augmented reality in our apps so you can just hold up your phone to see any sightlines you could see before! We can really be on the front edge of #tech!
The CEO squirms, though he keeps his discomfort off-camera as best he can. Yet another decision,he thinks, that doesn't involve the approval of the design of a t-shirt or action figure or some other consumer good. He never feels very comfortable with these and wonders if he ever will. He glances at his phone again to see a text message from the previous CEO asking if the current CEO has finished shining his shoes. "I need them for a party, and no, you're not invited."
CEO
Uh, yes, that's fine. Cost is no object. I have to go, there's an important matter I need to attend to.
IMAGINEER
#NoprobLOL! I needed to get back to my LinkedIn profile! I just finished a masterclass on nonsense business words hosted by MBA legends and I can't wait to add them to my job description. I'm thinking of adding something along the lines of "Lead a menu of interactive placement with a focused-in approach at the consumer lev..."
The CEO ends the Zoom meeting, cutting the IMAGINEER off in mid-sentence. The CEO leans back, wonders if this job will ever make sense, but then remembers that no matter what, there's always the company's intellectual property to do most of the work for him. With a smile of his face, he grabs the previous CEO's favorite shoe shine and gets to work.
FADE TO BLACK