Yep, Wright was my first thought when I saw the concept art as well. A stone facade with modern wooden accents. The rendering perhaps does a poor job of showing these details, but the similarities are definitely there.
To me, they wanted to keep in line with the nearby 'Lodge' and 'campground' themes. To do something totally different so close to those resorts would be a disaster (the complaints on here would be loud regardless of their direction). This 'modernist vacation home in the woods' is a logical additional to the other nearby themes that adds something new without duplicating themes entirely. This isn't getting the chance here that it deserves, unfortunately, because it's quite the tasteful concept.