Iger spoke out on politics many times without this sort of backlash. It's perfectly consistent to say that Chapek did a horrible job at messaging and at the same time recognize that it is Disney's constitutionally protected right to do so
It wasn't the same world before either. The norms that people followed were different in the past.
I get it…but they don’t need a public stance. I guarantee Disney’s stock would be much higher with them just keeping quiet (regardless of their stance)
Disney is a great example of how weighing into politics can potentially damage a company.
A for-profit primarily exists to enrich its shareholders.
For most companies, customers run across the entire political spectrum. Taking stances on political issues risks alienating a percentage of paying customers, hurting overall sales and adversely impacting shareholders.
This entire thread would not exist if it was just a customer (or stockholder) reaction to Disney statements. Literally nobody in this thread would have any issue with any customer or stockholder reactions based on Disney's statements. All of that is expected, and exactly what should happen.
Even a politician could make speeches and suggest customer and stockholder actions. That would be fine too. Don't like what Disney says; campaign, organize, and promote a Disney boycott. Go for it. (PLEASE go for it. Before my trip, if you could reduce the crowds, that would be nice.)
This changes when it's the power of the government that's used based on what Disney said. Government actions are distinct and different and specifically called out in the US as not allowed based on speech.
If Disney announced tomorrow that it would give 1% of every new ticket sale to the governors opponent:
- The governor could yell and scream and campaign and suggest people not buy tickets.
- Individuals could yell and scream and campaign and suggest people not buy tickets, and not buy tickets themselves.
- Stockholder could yell and scream and campaign and suggest people not buy tickets, and sell off stock driving the price down.
All of that would be completely normal reactions and part of the "speech has consequences".
However, the governor and the legislator couldn't use the force of government to stop Disney from selling tickets because of the announcement. That would be a specifically called out consequence of speech that is not allowed.