Umm... did you read just the click bait title?...
However, realize that in the case of Avatar, it’s all about the low supply and high demand for premium seats, and that’s exactly how people want to see this movie.
Imax and PLF tickets are driving 32% of Avatar 2‘s ticket sales for Friday/Thursday previews –a very similar share figure to Black Panther: Wakanda Forever (35%) and Spider-Man: No Way Home (32%) at the same point in time. But then, Avatar 2 also has another 31% in ticket sales from 3D theaters (that’s non PLF & Imax venues; no double counting here).
“With the runtime, people are seeking out the best time and format to see this movie in,” says EVP, Chief Content, Programming & Development Officer Brock Bagby of Midwest chain B&B Theatres about the 3 hour 12 minute running time sequel. It’s one indication that Avatar 2 will have a slow burn at the box office. No Way Home and Marvel movies are front-loaded, and that former uber movie saw a -68% decline in weekend 2. We can’t judge Avatar 2 until we get through New Year’s weekend.