No doubt. Near-term though the stock has had a very knee-jerk reaction. Up 23%, after a successful launch of a mobile game? I'd also say it would bode much better for Nintendo future-wise if they created the game in-house, but they didn't. IMO, Nintendo needs to scrap their handheld business (3DS), and focus solely on mobile (outside of console gaming). Casual gamers who enjoy playing Mario Kart, but who are by no means huge fans of Nintendo, make up the majority of Nintendo's customer base. I have no clue why the majority of hard-core Nintendo fans insist that Nintendo should stick to their existing product model. It's dead! To say it's not is to naively ignore reality.