While I appreciated their attempt to throw in attraction tie-ins, I thought it was out of place and made no sense. In a movie like that, subtle references are great. This was just... Weird. :shrug:
And the majority of those watching the movie probably won't get it, I'm sure.
Who cares if the people who don't love the ride don't get it? It was there for the people who DO love it.
And it was a very appropriate place.