Brian Noble
Well-Known Member
The metric used most often is "per-capita spending," which is $/guest-days. On this metric, a guest who visits once for several days but spends a lot per day is more valuable than a guest who visits for many more days, and spends more in total, but less on a per-day basis.Is there data to confirm that AP/DVC spend more than regular guests? I'm genuinely curious because I was under the impression the average guest spends more by a substantial amount.
It's not entirely that simple, because there are also marketing costs which you can amortize over the frequent guest and not the infrequent one, but that's the basic idea.