Curious Constance
Well-Known Member
Disney has about a half-dozen key BRANDS that they like to sell whenever they can. They include Marvel, Star Wars, Princesses, and yes, Toy Story. The goal for current corporate Disney is to maximize the value of these brands by promoting them across their distribution channels (theaters, theme parks, consumer products, television etc), so they can sell more product (toys, video, clothes, streaming etc).
The problem with this way of thinking is that it treats the parks like the regional retail stores, and instead of asking "what would make a good ride?" or "what kind of hotel would I want to stay in?" the question becomes "how can we translate Toy Story into a show for our cruise line?". It's completely backwards, and ignores the differences in cultural tastes or consumer preferences when it comes to the product they're buying. To say nothing of what happens when budgets can't be controlled or when something else becomes popular (like Frozen).
Say what you want about Eisner, he at least understood the appeal of theme parks and hotels. Current Disney would never build something like Wilderness Lodge or Tower of Terror. Instead we get Toy Story the Hotel, Toy Story the Land, Toy Story the Musical and so on.
Just reading this is depressing.