I agree the story will go away or will be shelved for now, which is a shame. Though it wasn't fully fleshed out, there was room for it to get grow. Maybe one day they will course correct. One can dream right?
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I agree the story will go away or will be shelved for now, which is a shame. Though it wasn't fully fleshed out, there was room for it to get grow. Maybe one day they will course correct. One can dream right?
D
Deleted member 107043
True. However, this Frozen misstep isn't all that trivial. The reviews of the featurette were abysmal and subsequently the internet collectively started warning theatergoers seeing Coco to come late and skip the screening. A commenter over at Jezebel wrote that Olaf "made me want to tear my own teeth out... too long, made no sense, and was insufferable". Ouch.
Ultimately there was enough backlash from the general public that some theater owners in Mexico refused to show the short and Disney pulled the plug on the screenings altogether.
mickEblu
Well-Known Member
Lol wow I had no idea it was getting this bad of a reaction.
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Disney Irish
Premium Member
Its this overreaction that I'm talking about. Was it really that bad, no. Its people complaining to complain.
Also Disney is "pulling it" exactly two weeks after its debut, ending Thursday. It was always suppose to be a short limited run. Are we really sure they are "pulling it" or is this really when it always was scheduled to end anyways? Do we really think it was still going to be running a month in? If they were really pulling it they would have told all theaters to stop running it immediately. Its digital its not like they have to recut film rolls or something. Its as simple as just removing the file.
D
Deleted member 107043
We can be certain of one thing, Disney never kills anything it deems to be a success. Normally the company takes popular IP and runs it into the ground to the point that you can't stand it anymore, which is exactly how an Olaf mini-movie that nobody wanted ended up in front of Coco in the first place. Think about it; It's not even Christmas break yet, which means Coco still has a long run ahead in theaters, so I think it's unlikely they would have pulled the Olaf short this soon if it had been warmly received.
Disney Irish
Premium Member
Do we really know this or are some reading too much into it...
Again if they were really pulling it, they would request it be done immediately not be done several days later. If we do know anything its that Disney has more control over when and what theaters do with their movies than some realize.
BrianLo
Well-Known Member
This really isn't a dramatic story:
I for one liked the featurette IMO. It was definitely a bit long and wasn't well marketed as a 'double feature' of sorts. I could see theatre confusion more being the issue (i.e. people wondering if they are watching the wrong movie) rather than angsty young adults who can't stand Frozen.
I also like watching trailers... so maybe I'm just different, but would never show up late to avoid bonus content.
I for one liked the featurette IMO. It was definitely a bit long and wasn't well marketed as a 'double feature' of sorts. I could see theatre confusion more being the issue (i.e. people wondering if they are watching the wrong movie) rather than angsty young adults who can't stand Frozen.
I also like watching trailers... so maybe I'm just different, but would never show up late to avoid bonus content.
Disney Irish
Premium Member
Yep, I was gonna let people find that article on their own. But its really just the internet being a buzz about something that isn't really a story, as always...
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D
Deleted member 107043
Who knows. The evidence suggests that the film was a dud with audiences for all the reasons mentioned (and more) and Disney chose to end its run. If you want to argue otherwise that's fine I guess 'cause that's what we do here apparently.
Do a Google News search for "Olaf Movie" and you'll see this has gone way beyond internet chatter with big news outlets like the Los Angeles Times, Forbes, Entertainment Weekly, and the Chicago Tribune picking up the story. Is it nuclear war? No. But it's an interesting story and a cautionary tale about overusing popular IP.
Disney Irish
Premium Member
You seem to miss the point. If Disney already had chosen that December 7th was going to be the last day then the rest of this is just noise not evidence. There has been no reports or evidence that Disney had planned to run this longer, you seem to indicate it was guaranteed to run longer, it wasn't. EW itself (as you seem to point to as evidence) reported that it wasn't pulled because it was unpopular, it just has ended its limited run. Here is the article just for your reference. Even the LATimes article has the reference stating Disney confirmed it was limited.
As we know Disney is very protective of its IP. If it for any reason thought that this was damaging to its brand it would have told theaters to stop playing it immediately, not continue playing it for another week. That right there is all the evidence that should be needed to see this is really much ado about nothing. The fact that its ending and there are reports its unpopular (which is subjective) is not evidence its coincidence. Correlation is not causation, just because you see things as related doesn't mean one has a causal effect on the other. Its media outlets trying to fill a 24hour news cycle by making a story more than it really is, which we know tends to happen now.
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EPCOTCenterLover
Well-Known Member
I always thought adding Olaf was another way to get more people to see Coco- a plain and simple tool of shrewd marketing savvy.
Disney Irish
Premium Member
That is exactly why it was shown.
The wall is coming..tell us more
Professortango1
Well-Known Member
I don't think anyone is sobbing. People just voiced that the movie experience felt bloated by having an entire sitcom episode before the movie even began. And that the quality wasn't as great as previous shorts. And that it felt like a Christmas short didn't fit the Dia de los Muertos film it ran before.
No tears, just folks expressing that Disney made a stupid move that annoyed more than it pleased.
Hatbox Ghostbuster
Well-Known Member
It felt like a Christmas short because that's what it was always intended to be.
Professortango1
Well-Known Member
It felt like a Christmas short because that's what it was always intended to be.
It felt like a Christmas short didn't fit the Dia de los Muertos film it ran before. Didn't fit would be the key phrase.