Ouch! New Universal Commerical Takes shot at Disney

Feta said:
Come on how!!!

"Beautifully themed" is quite a stretch for IOA in my opinion. Most people agree that Universal might have a slight edge on thrill rides (even that's debatable in these days of EE, MS, Soarin'). However, we all know Universal doesn't come close to Disney when it comes to theming.

of course disney is disney but comparing IOA to six flags non sense
 

ScrapIron

Member
Yeah, I know I'm weird and all, and I have this moron thing where I make the best of where I am, as opposed to moping about where I ain't. Therefore, even though my three favorite places, so far, are Disneyland, Maui and Yosemite, this does not preclude me from visiting and enjoying Universal, the Bahamas and Yellowstone.

Couple of weeks ago we went to 6 Flags Marine World on a cold day that soon saw a steady drizzle. But instead of wandering about constantly thinking "this isn't a warm day at Disney" I decided to enjoy the fact the animals were mellow with almost no crowds. Instead of looking for reasons to not have fun, I took what we had, and that turned out to be seeing a shark that normally hides in back right of the tank up by the glass, playing "look above the water, look below the water" with a penguin, watching one dolphin repeatedly blow bubbles from his blowhole and catch them in his mouth, and watch 3 others grouped at a viewing window squeaking back and forth with my son and even (no trainers on ANY of this) tossing balls to us.

If you have a favorite restaurant, do you find flaws with every other place that you dine? Do you own more than one CD? DVD? Book? Despite what a 12 year old girl may have told you in 1965, it's actually possible to like the Beatles and the Stones.

Sometimes, if you want some magic, you should go out and make it on your own.

But, as to the original topic, I looked inside a Disney store the other day when fate conspired against me and I found myself at the mall, and the whole place seemed like one giant princess tribute. Hard to fault a competitor saying "we different". To a lot of teenagers, Disney Parks aren't cool. I hate to admit a peer pressure cave on my part, but that attitude is why in my freshman year of HS in 1975, I wore my T shirt bought at DL that summer exactly once to school.

It may also be worth noting what may have been mentioned already, haven't read the whole thread, but that is that Disney does not do ANY cooperative advertising, promotions or marketing with any of their competitors in Florida. If there is an antogonistic air between them beyond mere business interests, it could be argued that it all started with a mouse. Let's face it, they arrived first and got a strong foothold in a place that had very little to offer before that. Gatorland was somewhere you might stop while driving to a beach somewhere.

This is not the case in California. I got an offer in my email box today, from Universal, for a SoCal citypass which includes Universal, Sea World, SD Zoo and 3 days at the little park Walt built. BTW, DL wasn't always open every day in the off season, but Walt Disney and Walter Knott always made sure that one of their parks was open while the other was closed. You can also get vacation packages for DL that will include other SoCal attractions.

No, Disney does not do ads like the one from Universal. But, in Florida, they sure do everything in their power to prevent you from spending a single penny from the moment your plane lands until you depart unless they get a cut. They don't provide free rides from MCO for your benefit any more than a casino gives you alcohol because they're worried about your thirst. Some day we'll be in central Folrida again, and have fun at WDW and Unisversal.

Cheers.
 

Merlin

Account Suspended
ScrapIron said:
Yeah, I know I'm weird and all, and I have this moron thing where I make the best of where I am, as opposed to moping about where I ain't. Therefore, even though my three favorite places, so far, are Disneyland, Maui and Yosemite, this does not preclude me from visiting and enjoying Universal, the Bahamas and Yellowstone.

Couple of weeks ago we went to 6 Flags Marine World on a cold day that soon saw a steady drizzle. But instead of wandering about constantly thinking "this isn't a warm day at Disney" I decided to enjoy the fact the animals were mellow with almost no crowds. Instead of looking for reasons to not have fun, I took what we had, and that turned out to be seeing a shark that normally hides in back right of the tank up by the glass, playing "look above the water, look below the water" with a penguin, watching one dolphin repeatedly blow bubbles from his blowhole and catch them in his mouth, and watch 3 others grouped at a viewing window squeaking back and forth with my son and even (no trainers on ANY of this) tossing balls to us.

If you have a favorite restaurant, do you find flaws with every other place that you dine? Do you own more than one CD? DVD? Book? Despite what a 12 year old girl may have told you in 1965, it's actually possible to like the Beatles and the Stones.

Sometimes, if you want some magic, you should go out and make it on your own.

But, as to the original topic, I looked inside a Disney store the other day when fate conspired against me and I found myself at the mall, and the whole place seemed like one giant princess tribute. Hard to fault a competitor saying "we different". To a lot of teenagers, Disney Parks aren't cool. I hate to admit a peer pressure cave on my part, but that attitude is why in my freshman year of HS in 1975, I wore my T shirt bought at DL that summer exactly once to school.

It may also be worth noting what may have been mentioned already, haven't read the whole thread, but that is that Disney does not do ANY cooperative advertising, promotions or marketing with any of their competitors in Florida. If there is an antogonistic air between them beyond mere business interests, it could be argued that it all started with a mouse. Let's face it, they arrived first and got a strong foothold in a place that had very little to offer before that. Gatorland was somewhere you might stop while driving to a beach somewhere.

This is not the case in California. I got an offer in my email box today, from Universal, for a SoCal citypass which includes Universal, Sea World, SD Zoo and 3 days at the little park Walt built. BTW, DL wasn't always open every day in the off season, but Walt Disney and Walter Knott always made sure that one of their parks was open while the other was closed. You can also get vacation packages for DL that will include other SoCal attractions.

No, Disney does not do ads like the one from Universal. But, in Florida, they sure do everything in their power to prevent you from spending a single penny from the moment your plane lands until you depart unless they get a cut. They don't provide free rides from MCO for your benefit any more than a casino gives you alcohol because they're worried about your thirst. Some day we'll be in central Folrida again, and have fun at WDW and Unisversal.

Cheers.

Well said!! Disney competes in more "covert" ways besides advertising, and people should probably realize that. In fact, Animal Kingdom, MGM, Mission Space, the Living Seas, Typhoon Lagoon, Blizzard Beach and Downtown Disney are all examples of Disney creating something to compete with what already existed in or near Orlando. The goal (and this is well documented in several business books on the topic of Disney) was to keep vacationers from leaving property to go to places like Busch Gardens, Universal Studios, Kennedy Space Center, Sea World, Wet and Wild and Church Street Station.
 

Pete C

Active Member
Feta said:
Come on how!!!

"Beautifully themed" is quite a stretch for IOA in my opinion. Most people agree that Universal might have a slight edge on thrill rides (even that's debatable in these days of EE, MS, Soarin'). However, we all know Universal doesn't come close to Disney when it comes to theming.

Are you serious? Personally, I think IOA has the best theming of any park in the States hands down. I think they took theming to a new level with that park. No offense to Disney, but IOA took it up a notch. When you walk into IOA, it is simply mindblowing how much attention has been paid to detail. The only thing that seems to trump IOA is Tokyo DisneySea. When I look at the pictures of that place, it seems Disney is back on top. However the Orlando theming battle goes to IOA for me.

On that note, I also think the best ride in Orlando is still Spiderman. ToT is a close second, but Disney needs to step up and deliver a motion-based 4-D ride that trumps Spiderman. The Indredibles + Vekoma's Pandora's Box concept seem like a perfect marriage to do this, but the Imagineers need to get their act together following the 100M Everest...which is getting mixed reviews even on a Disney forum.

I should also add that overall I like WDW better on the whole of course, however I don't think IOA should be disrespected as it does on this forum. Give credit where credit is due.
 

pat_naughty05

New Member
Pete C said:
Are you serious? Personally, I think IOA has the best theming of any park in the States hands down. I think they took theming to a new level with that park. No offense to Disney, but IOA took it up a notch. When you walk into IOA, it is simply mindblowing how much attention has been paid to detail. The only thing that seems to trump IOA is Tokyo DisneySea. When I look at the pictures of that place, it seems Disney is back on top. However the Orlando theming battle goes to IOA for me.

On that note, I also think the best ride in Orlando is still Spiderman. ToT is a close second, but Disney needs to step up and deliver a motion-based 4-D ride that trumps Spiderman. The Indredibles + Vekoma's Pandora's Box concept seem like a perfect marriage to do this, but the Imagineers need to get their act together following the 100M Everest...which is getting mixed reviews even on a Disney forum.

I should also add that overall I like WDW better on the whole of course, however I don't think IOA should be disrespected as it does on this forum. Give credit where credit is due.

Agreed. IoA beats out all of the Disney parks in the US in the realm of theming. It even beats the two Universal parks from which it was born! The only thing I have seen that could be better is DisneySea. I'll let you guys know if it's better when I go in... say, about 10 years!
 

peter11435

Well-Known Member
Pete C said:
Are you serious? Personally, I think IOA has the best theming of any park in the States hands down. I think they took theming to a new level with that park. No offense to Disney, but IOA took it up a notch. When you walk into IOA, it is simply mindblowing how much attention has been paid to detail. The only thing that seems to trump IOA is Tokyo DisneySea. When I look at the pictures of that place, it seems Disney is back on top. However the Orlando theming battle goes to IOA for me.

On that note, I also think the best ride in Orlando is still Spiderman. ToT is a close second, but Disney needs to step up and deliver a motion-based 4-D ride that trumps Spiderman. The Indredibles + Vekoma's Pandora's Box concept seem like a perfect marriage to do this, but the Imagineers need to get their act together following the 100M Everest...which is getting mixed reviews even on a Disney forum.

I should also add that overall I like WDW better on the whole of course, however I don't think IOA should be disrespected as it does on this forum. Give credit where credit is due.
I think parts of IOA are very well themed. Parts of the park exceed parts of MGM, MK, and even Epcot in terms of themeing. But overall I think the themeing around World Showcase and at AK far exceeds that at IOA. I like IOA I really do but when I walk around I can't help but feel that themeing in most areas of the park is superficial and uninspired. And overall I feel the entire park lacks emotion.
 
I agree

Yes while some of the detail is better than some of the WDW parks there is great feeling walking through IOA or Universal Studios. I get chills watching my Disney Home Footage but when it comes to the Universal part or IOA I enjoy it but no emotion. This said I have been to Universal and IOA about 3 times and I really wouldnt care to go again. I got bored of it quickly, Disney is all the magic I need.
 

JROK

Member
It's true that Disney does beat all other theme parks in terms of Atmosphere and Style. Personally I think Epcot's World Showcase has some of the best themes on Disney property, although the CMs there are some of the worst, but IOA sure does give it a run for it's money. While just half of Epcot's atmosphere is fantastic, only one part of IOA is below average, and I feel that is the Toon Lagoon. Everywhere else is just grand.

But other than themes and atmosphere in the parks, Disney does not really do much to trump Universal. Sure they have more character meet-n-greets, daily parades and nightly fireworks, but as far as rides and attractions go, Disney really gets away with some sub-par work. Disney has a bit of nostalgia on its side, sort of brainwashing everyone at the park with this, "I remember when my grandmother rode this same exact ride in 1960..." and all.
 

DisneyFreak529

New Member
As much as I love Disney I think the Universal Studios commericals are a little funny. Yes they are in poor taste but they are funny. Plus Disney always out beats them every year, so they are trying there best to just keep up.
 

KumbaRider

Member
Disney's themes tap into cultural and corporate icons, giving them an advantage. Universal has excellent themes in many parts of both parks but they are missing the necessary atmosphere to create the timeless quality.
 

Halfling418

New Member
Yeah, those commercials make me angry! But I love Universal, so I'll keep going--I've got a season pass. I ADORE Disney, and I get in free of course (cast member).

But yeah, the commercials don't help the company...I see so many Mickey shirts at Universal, as I see many Thing 1 and Thing 2 shirts in Disney. People go to both, so I think it's insulting to the Disney-goers to make WDW seem pathetic compared to Universal--it's just not true.

Arrg. And on a side note, I can't BELIEVE you have to now pay for express passes at Universal!!

And another side note...IoA has great theming! I heard the designers were former imagineers.
 

Dragonrider1227

Well-Known Member
I've never been to Universal, but as far as I can tell, it looks like a great park but that's it. "A great park." WDW is truly it's own reality, designed by a man that didn't want to make a "great park" but his own world that others could visit. Universal just wants to make money.
 

JROK

Member
Dragonrider1227 said:
I've never been to Universal, but as far as I can tell, it looks like a great park but that's it. "A great park." WDW is truly it's own reality, designed by a man that didn't want to make a "great park" but his own world that others could visit. Universal just wants to make money.

What you're saying about Walt is very true, but unfortunately, that's just not the way the Disney company operates. If it wasn't about money, they'd pay cast members more, keep rides up to date, and look at all the budget cuts. Look at how much advertising they're doing for Everest trying to keep people coming back to spend more money. They want you to stay on property longer, because that means more money for them. So I think Disney just wants to make money, or else they wouldn't charge $150 just to style your daughter's hair and give her some lipstick.
 

Iakona

Member
DisneyFreak529 said:
As much as I love Disney I think the Universal Studios commericals are a little funny. Yes they are in poor taste but they are funny. Plus Disney always out beats them every year, so they are trying there best to just keep up.

They are a little funny, but they also give us a little insight into how much they really can't compete. Contrast the Universal commercials with the SeaWorld commercials. Much better commercials and advertise SeaWorld.
 

Yetiguy

New Member
JROK said:
What you're saying about Walt is very true, but unfortunately, that's just not the way the Disney company operates. If it wasn't about money, they'd pay cast members more, keep rides up to date, and look at all the budget cuts. Look at how much advertising they're doing for Everest trying to keep people coming back to spend more money. They want you to stay on property longer, because that means more money for them. So I think Disney just wants to make money, or else they wouldn't charge $150 just to style your daughter's hair and give her some lipstick.

Hey everyone, it's my first ever post!! Just thought I'd pipe into this conversation to say that I agree with JROK.
 

perculata

New Member
JROK said:
What you're saying about Walt is very true, but unfortunately, that's just not the way the Disney company operates. If it wasn't about money, they'd pay cast members more, keep rides up to date, and look at all the budget cuts. Look at how much advertising they're doing for Everest trying to keep people coming back to spend more money. They want you to stay on property longer, because that means more money for them. So I think Disney just wants to make money, or else they wouldn't charge $150 just to style your daughter's hair and give her some lipstick.


Yes, disney makes it pretty obvious that they are out to make money. That is the main goal of any business in America today. However, part of what the person before you said is very true. Disney World in now way contains parks. Each place is its own magical world in a way, corny I know, but true. Just the other day I was on the safari in animal Kingdom and I marveled at the fact that I could see nothing else except what was supposed to be Africa. I couldn't see everest or the tree of life. Thats why disney parks are so great, with the exception of DCA. When you are at disney, youre only at disney. Like from the lift hill of Dueling dragons you can see the parking lot below. I mean Universal is a great park, but it does not have that immersive feeling. I mean Walt designed disney land so that you couldnt see outside of the park at all. This is such a great quality of the disney parks. No matter where I am in a disney theme park, I easily forget that I'm not in florida or california or wherever i actually am. I honestly cannot say the same thing for Universal's parks.
 
perculata said:
Yes, disney makes it pretty obvious that they are out to make money. That is the main goal of any business in America today. However, part of what the person before you said is very true. Disney World in now way contains parks. Each place is its own magical world in a way, corny I know, but true. Just the other day I was on the safari in animal Kingdom and I marveled at the fact that I could see nothing else except what was supposed to be Africa. I couldn't see everest or the tree of life. Thats why disney parks are so great, with the exception of DCA. When you are at disney, youre only at disney. Like from the lift hill of Dueling dragons you can see the parking lot below. I mean Universal is a great park, but it does not have that immersive feeling. I mean Walt designed disney land so that you couldnt see outside of the park at all. This is such a great quality of the disney parks. No matter where I am in a disney theme park, I easily forget that I'm not in florida or california or wherever i actually am. I honestly cannot say the same thing for Universal's parks.

I think epcot has a little problem with that right now for example the canada pavilion has the soaring building over it which takes form the expereince but suposley they are trying to fix this.And somewhere else in world show case the swan hotel can be seen.But i think epcot is da only place with this problem.
 

pat_naughty05

New Member
I have a quick question: How would Disney keep their parks open if they didn't expect a substantial profit from their visitors? Yes, Disney is out to make money, BUT their way of entertaining the world is unlike anything anywhere else. Disney has to have money to keep expanding the resorts and keeping what is already there up to date. Also, it is difficult to say that "Disney" is out to make money. "Disney", as it has been referred to here, is the Disney company, which is comprised of several different occupations. Not all Disney employees are in it for the money. Look at the most obvious examples: Imagineers. They pioneer new experiences year after year. Somehow, I can't believe that they are doing this for the cash. While some Disney employees are all about the $ there are those that are there purely for the magic. Just my opinion.
 

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