danlb_2000
Premium Member
Let me give an example of what I'm talking about. In this example, I am making up numbers to make a point...
Let's say there are 40 million Star Wars fans who have never been to an Orlando theme park and had no intention of ever going to an Orlando-area theme park.
Let's say, after Star Wars Land opens, these 40 million changed their mind and decide to go to WDW to experience Star Wars Land.
Not only has WDW gained 40 million new visitors, but the Orlando-area theme park market grew as well by 40 million people.
In this case, WDW not only won those 40 million new park guests, but their market share for the Orlando-area also went up because these same 40 million stayed within the 4 theme parks and WDW property and did not go to the other area attractions.
Now, let's say half of those 40 million are also Star Trek fans. Let's say, Universal builds a Star Trek theme park in Orlando - its third gate. That will mean that 20 million of those 40 million Star Wars fans will also visit Universal. This would decrease Disney's market share growth because they will now be sharing 50% of that growth with Universal.
Now let's say also that there are 60 million Star Trek fans who said they would never go to an Orlando-area theme park. This changes, of course when Universal opens its Star Trek park. This results in Universal growing the Orlando-area theme park market by 40 million guests (60 million minus the 20 million Disney attracted because of Star Wars).
These numbers are pure market growth - growth that would not have happened had either company not opened Star Wars and Star Trek attractions. As you can see, this new growth also has the potential of feeding off one another.
My point is, if Universal is creating new market growth, Disney will loose its share of that market growth if it does nothing to attract it.
And you totally missed the point. The question is not whether Disney should build something if the market grows, obviously they should, the question is whether it's worth adding more parks, or whether it should add onto the existing ones. When it was just MK, I think the cost/benefit calculation was pretty easy when it came to adding Epcot, but as time goes on I think that equation get's harder. I do think they may \eventually build a major new 5th gate, I just don't think it will happen any time soon. Even if attendance grew dramatically, I don't know that there would ever be a 6th gate unless people's vacation habits changed considerably.