The CEO of TWDC has a difficult job just trying to live up to the reputation of some of the past CEO's. In particular, Walt Disney himself.
Walt was always the front man for his movies, TV shows, Disneyland and Walt Disney World. We knew about these things because good ole Uncle Walt told us all about his plans on his TV shows. And the public loved him!
Of course, that was all pure public relations. Walt was not one bit as he appeared on TV. In reality he was a chain smoker, he drank to excess and he swore like a sailor. He was also a very brutal businessman. But after all, he was in show business. So he hired the best in the business to make him look good. And it worked perfectly because he came off looking great and was able to sell the public most anything. He was a great pitchman!
After Walt died, Roy Disney and the others after didn't have the on camera charisma to effectively sell the Disney product. That is until Eisner came along. Eisner was a rather ruthless guy (just like Walt) but he realized the valve (just like Walt) of being able to pitch the product to the fans. And Eisner did well on camera and used the TV shows to sell product in an effective manner.
Unfortunately, Iger left most of his personality with whomever replaced him as a weatherman. I'll give Bob credit in that he tried to sell the Disney product on camera. But the camera just doesn't like Bob. He comes off as a stiff dupe and a smarmy CEO. He comes off almost as creepy as the Dreamfinder. Iger is just not a guy the fans felt comfortable with nor someone they could trust.
And now we have Bob Chapek. Poor Bob comes across on camera like a wet dishrag. He just can't sell the product. Now let's hope that a brave someone in TWDC confronts Bob and tells him that his on camera personality sucks. Given the proper acting lessons and guidance, they can make him look good or even great!
They did it for Walt and I'm sure they can do it for Bob. I think the difference is that Walt was willing to put on his fake persona for the sake of building his personal fortune (i.e. greed). I'm not sure that Bob is motivated by greed as was Walt.
Here's an example of poor Bob trying to sell the Disney product: