Over the last 5 years, I have probably spent over $40k at WDW. As APs who live in Florida, we have gone to the parks a minimum of 3 to 5 times every year since being APs. We usually stay for 4 days or more each time and drop almost 3 grand easy. The average profit that Disney makes from us is huge because we eat in the parks several times per trip, buy merch, and participate in some hard ticket events.
Come November, my Annual Passes are set to renew once again. This time, however, we will not be renewing. As a matter of fact, I wouldn't have renewed for this year had my daughter and I not been such big Star Wars fans. It was a virtual kick in the teeth to find that RofR will not even be open until December 5th....so guess Disney got me before I got see it.
As bittersweet as it is, We will not be renewing for the following reasons:
- The cost of being an Annual Passholder has increased over 75% since our first year...and we've downgraded passes... twice.
- When we originally became APs, Disney treated us even better than the standard ticket holder. Not just in discounts and special offerings, but in smaller, less quantifiable, ways. We were treated and felt like we were part of an exclusive club. Not anymore.
- The overall experience has admittedly grown a bit stale. Maybe we're jaded from being there so often, but I cannot help but feel that... maybe Disney's original focus on creating great customer experiences has changed. It's just not quite as magical as it used to be...
- Paying for parking at a resort in which I am booked is a pet peeve, and it seems like a poor way to pad profits. I'm a capitalist pig, but I recognize cash grabs and don't participate.
- Food quality, ride quality, and the overall experience has diminished exponentially since we began our tenure as APs.
Again it's bittersweet and it pains me to not renew, but as several have already said in this thread, Disney counts on the tolerance levels to be extremely high when they make their customer experience killing decisions.
They can count on it because of the nostalgia we've obtained from going there. I mean, my family has a lot of great memories in WDW. It has been our primary vacation destination since we originally purchased the APs.
My daughter has 3 books full of Character autographs...some of which you can no longer get (there's that diminished experience for ya). We've eaten with everyone from Belle to Daisy. We've done Star Wars Weekends, Not so Scary, Food and Wine, Garden fests, Extra Magic Hours, Christmas Parties, tours, and everything in between.
Those memories and the nostalgia associated with them make it quite difficult to not renew....but I am because someone needs to take a stand. I will not pay for crappy service, subpar experiences, and kicks in the teeth any longer. And, I will not be a slave to emotion when logic should prevail.
Just my .02