Iger is complex just like Eisner. He had moments of true brilliance. Buying Marvel might be the greatest thing he did as CEO. The value of that acquisition is unbelievable. His reputation as a decent guy opened many doors like Pixar and Lucasfilms. Because of these aspects of his leadership, he was primed and ready to launch what may be one of the most profitable consumer services in recent memory. Disney+ will be what The Walt Disney Company lives and dies by in the near term.
But Iger, like Eisner, made mistakes or just got lucky. The success at the parks division over his tenure has little to do with his meager investments. Walt Disney World attendance, occupancy, and spending exploded all while he gave us an overpriced omnimover and D Ticket rollercoaster. While DCA was expanded, Disneyland Park was starved of content additions. Much of Iger’s parks “success” can be attributed to an excellent period of consumer spending growth. By the time significant expansions were opening, the cycle was preparing for a downturn (imagine if SWL had opened two years ago). Serious money wasn’t approved until 2015- money that took four to five years more to make an appreciable difference. His investment in domestic parks have shown neither foresight nor correct priorities. While Disneyland and Walt Disney World were beginning to make more money than ever before, Iger had directed money away from those parks. While we may all agree Shanghai is a worthwhile longterm investment, Iger would have made more money investing in his domestic resorts during that period.
His failures are pretty long. Saddling the company with tens of billions in debt. Overpaying for sports rights. Breaking cable television as business model due to ESPN’s insatiable appetite for more profits. Allowing Lucasfilms to turn Star Wars into a culture war and reduce box office numbers by nearly 50% from 7-9. The nasty way he treated Tom Staggs and struggled with succession. The honest questions that can be raised about 20th Century.
Personally, he has ruined something that I love. Walt Disney World is awful these days. It took me a while... But I can’t justify his treatment of that wonderful creation. It is becoming sad and tired. It’s become a place where you get to pay for the privilege of not doing anything. The resort generally looks awful and everything feels old. While there are bright spots like Disney’s Animal Kingdom, even that is under built and poorly maintained. They’ve also overlaid an oppressively demanding software system on top of the resort that makes things stressful and annoying. This software system also has propensity to not work. The transportation is an abomination.
It breaks my heart, but his leadership has ruined Walt Disney World. That may have started on Eisner, but every bit of character has been sapped out of that place. It is not fun. Of course I expect everyone to tell me how wrong I am... But this is my opinion. While I’m talking about my opinion, he also has diluted the brand and strip mined its content. Walt Disney doesn’t mean anything anymore. It’s the General Motors of media (I want a rebrand to General Stories).
Iger is complicated. There is brilliance, there is luck, and there is stupidity. What’s become terribly obvious is The Walt Disney Company is dead. It is replaced by Bob Iger’s Walt Disney Company. He founded this thing, and he’s going to stick with it. I think Walt’s Disney faded away.