The problem I have with it is more the name and what it implies. Its not a "noodle shop" in the tradition of noodle shops. They have noodles, but they serve other asian-inspired things (stir fry/steamed pork bun/teriyaki, etc). Nobody wants noodles in 90 degree heat in an open air restaurant. Even the noodle shops in Manhatten see a dropoff in customers in the summer (where they only serve noodles). I mean, would you choose soup in an outdoor cafe in 90 degree heat? So maybe the name needs to go or change. Its great food, and they need to empasize the variety of things they have and the huge quantity of food you get. Better signage and faster service would help. Hopefully they work it out.