Making
informed FP+ selections requires familiarity with the parks. Simply using the My Disney Experience (MDE) website doesn't.
MDE offers a quick-pick option. A few have reported that the quick-pick option (so far) tends to pick the attractions most would want. For example, TSM over LMA; Soarin' over Maelstrom. The quick-pick option also seems to space picks out, giving guests time to travel between attractions. Giving guests time to shop.
For those unfamiliar with WDW, the quick-pick option will act as a pseudo tour guide, adding structure into what otherwise would be an unstructured day.
Corporate Disney doesn't want you to have an unstructured day. They want your entire day to be planned, specifically
planned at WDW.
An unplanned day means you might actually (wait for it) visit someone else's theme park.
Quoting Disney CEO Bob Iger:
"We have for years had in place products that are available only to hotel guests. And actually, one thing that I think Jay alluded to, didn't say specifically, is the My Magic Plus will definitely encourage people to stay more on-property than off-property. Jay was talking about essentially by being able to plan ahead, people will basically have more plans with us, and that will in effect discourage them from doing other things. I think it will also encourage them to stay more in our hotels. And so I think you have to look at that as an additional value to My Magic Plus."
That's what Disney wants.
In a perfect word, Disney would love to tell everyone exactly what they should ride. That's not nefarious; that level of control would simply assure load-balancing of all their attractions. Since Disney cannot realistically achieve that, they want to target their high-value guests (think Deluxe Resorts) in order to get those with the deepest pockets to open those pockets. Again, nothing nefarious. That's just what private businesses are supposed to do. Get their customers to buy more and, when resources are limited, get their best customers to spend the most.
There have been plenty of reports of incredibly long FP+ lines for some of WDW's most popular, low capacity attractions. Guests are getting FP+ for TSM and actually using it.
Right now, it looks like too many are getting FP+ for some attractions and Disney will have to correct that if it doesn't want a bunch of high-value guests upset that they spent 45 minutes in what was supposed to be the fast line.