Sirwalterraleigh
Premium Member
You’re assuming the public will be a hard sell...and I do not.Ok here is the thing, throw out all the talk about the way they have done business the last 10 years talk. They are in an unprecedented bind right now, how many tickets are they selling right now? Probably next to zero.
But, if you tell the public, right now through say June 1 you can buy a non park hopper ticket, 1 to 7 days with no expiration date, or even 3 to 5 year expiration date, they will be selling tickets tomorrow like hot cakes, and that is money in the company that they otherwise don't have. It also ensures future trips are booked, and if they aren't well they got your money anyway. They could make the purchase tied to a specific name so they aren't resold in anyway.
Remember ticket prices have raised because the crowds have made it feasible to do.
I’ve just observed a shift in the clientele since Bob starting telling them they’re “luxurious”.
The Eisner marketing strategy - believe it or not - was to foster the repeat business by kissing a little butt.
In some weird paradigm shift - it’s been the opposite since. We now have to “earn” our spots by gobbling up these large scale package programs and “exclusives” upsells...
All meant to generate massive, guaranteed upfront revenue.
If travelers stay away and they have to adjust to a recession...I agree with you and my stance is null and void.
But I’ll have to see it. I don’t trust the overspending consumer culture right now.