ABQ
Well-Known Member
Very late to the party when it comes to this thread, but are the streaming providers claiming these minutes were watched on their service? Knowing how Nielsen acquires its data, which is typically via an audio signal which deciphers what is being watched, it does not differentiate what is broadcasting the program. Meaning, a home media server could be playing something like Yellowstone, but it does not imply the show is being watched on Paramount+ It does, of course, help to indicate a program's popularity, but does not indicate a subscription to a service.