No, the comparison would be McDonald's spending money to advertise McDonald's INSIDE a McDonald's.
Those are park-resort-Disney Springs buses. Meaning if you can see those buses you are on Disney property. If you are on Disney property you don't need to see a giant Mickey head on a bus to be reminded of Mickey Mouse. If Disney thinks the microscopic gain they would see from putting those gaudy ads on resort buses is worth their primary transportation looking like a MARTA bus in metro Atlanta then what many here have been saying is true, they really are out of touch. There are examples in this very thread of bus overlays that when taken at face value are nothing more than ads for current products Disney wants to sell but were done in a way that A) looks unique to the resort and B) actually increases awareness of something.