My question is this - Why now?
To state the obvious, Soarin' has been enormously popular since opening and more days than not has had unpleasantly long SB lines, as do a few other well known attractions.
So why now? This doesn't really have anything to do with FP+ - this "test" could have been tried years ago, right?
I suppose it's possible that this idea just recently dawned on someone when they were kicking around what to do about the insane lines for A&E, but maybe there's more to it.
I'm going to engage in my right to speculate a little.
Maybe there's an urgency to generate near term guest spending and one way to do that is to get people out of queues. Another way is to add a whole bunch of new hard ticket events.
I always come back to this, but Jay Rasulo told the Street to expect FY '14 spending to see a boost of around $300M from NGE. Maybe, just maybe they're falling well short of that and there's a bit of a sense of desperation that they'd better kick it into gear to show the financial success of this new (expensive) technological project.
Freely admit this is pure speculation and might be wrong, but it crossed my mind.