New MARVEL attractions to Disney Parks

[wm49rs]

But Disney isn't "losing" money. Not even close.
They're raking in the dough from everywhere in the world except for the Florida resort. Are you thinking that just having Marvel merch and characters at WDW would dramatically increase revenue? It simply wouldn't, and Disney knows that.

As I've said many times, Disney knows this situation inside and out, and are quite content to sit back and count the Marvel money that's coming in from everywhere but a certain 47 square miles in Florida.

Could you imagine the impact Marvel would have in Japan, Hong Kong, or Shanghai for Disney?

 

[Lee]

Could you imagine the impact Marvel would have in Japan, Hong Kong, or Shanghai for Disney?

Yep.
The merch sales would (will) be ridiculous.

 

[GLaDOS]

Could you imagine the impact Marvel would have in Japan, Hong Kong, or Shanghai for Disney?

Highest opening weekend ever in Hong Kong.

 

[lebeau]

And sold them for nothing apparently. Whoever was incharge at Marvel was a fool.


Jimmy Thick-Blame Joe Quesada!!!

They were in a pickle. And if they didnt' sell them to Universal, the rights were going to go to waste. Not so foolish unless you anticipate being bought by Disney over a decade later.

 

[danlb_2000]

Allow me to ask this: Could Disney do a Marvel attraction within DHS without using any of the characters? For examples, create a Disney's Marvel attraction, generic if you will or free of any recognizable, forbidden characters (maybe use some of those lesser knowns who never grew legs), where guests can create through next gen tech a comic version or caricature of themselves, choose their superpowers, get their mission and board the ride. ??

This, to me, seems like a work-around the contract to get the Marvel name in the resort. If Disney evens cares about that...

I don't know; just curious so thought I'd ask.

PS - Long-time lurker. Enjoy reading everyone's opinions in many threads. I'll slip back into the shadows for now.

In theory they could do this, but if you don't use characters what would be in it and would it be any fun? As has been discussed in the last few pages of this thread not only are major characters taken, but the majority of the minors ones fall into either the Avengers of X-Men famalies so they also cannot be used.

 

[Jimmy Thick]

Allow me to ask this: Could Disney do a Marvel attraction within DHS without using any of the characters? For examples, create a Disney's Marvel attraction, generic if you will or free of any recognizable, forbidden characters (maybe use some of those lesser knowns who never grew legs), where guests can create through next gen tech a comic version or caricature of themselves, choose their superpowers, get their mission and board the ride. ??

This, to me, seems like a work-around the contract to get the Marvel name in the resort. If Disney evens cares about that...

I don't know; just curious so thought I'd ask.

PS - Long-time lurker. Enjoy reading everyone's opinions in many threads. I'll slip back into the shadows for now.

Thats actually a good question.

What if a brand new character gets created that catches lightning in a bottle and becomes as popular as Wolverine or Spider-Man?

To achieve that kind of popularity it would need a movie, but if it was that huge, I seriously doubt Disney would let Uni use it.


Jimmy Thick-Marvel-Disney-Universal overload......

 

[wm49rs]

Yep.
The merch sales would (will) be ridiculous.

Highest opening weekend ever in Hong Kong.

They will bring in the money hand over fist. And even without having to worry about a Marvel presence in Central Florida.....

And I may be mistaken, but The Avengers still has yet to premiere in Japan, correct?

 

[GLaDOS]

They will bring in the money hand over fist. And even without having to worry about a Marvel presence in Central Florida.....

And I may be mistaken, but The Avengers still has yet to premiere in Japan, correct?

Correct. Doesn't open in Japan until August.

 

[lebeau]

Literally every worthwhile character is part of Avengers or X-Men.

Many served on both teams.

Heck, the Fantastic Four has had dozens of members. Even Spider-man, Hulk and Wolverine!

Any character who has more than 1 fan gets used across every book and franchise Marvel has available.

 

[lebeau]

My dreams of "Howard the Duck Land" have been shattered!

Just get Donald drunk sometime. It's more or less the same experience.

 

[lebeau]

Thats actually a good question.

What if a brand new character gets created that catches lightning in a bottle and becomes as popular as Wolverine or Spider-Man?

To achieve that kind of popularity it would need a movie, but if it was that huge, I seriously doubt Disney would let Uni use it.


Jimmy Thick-Marvel-Disney-Universal overload......

Jimmy Thick - hasn't been reading the thread so far.... :brick:

 

[danlb_2000]

I stand corrected. But, my point is still valid. Marvel/Disney can't just raise the fee because they feel like it, and Marvel cannot unilaterally force a renegotiation, despite Jimmy Thick's unwavering belief in the power of Disney's lawyers.

Now for my other question: Could Universal build an Avengers ride if they wanted to? Does Marvel have to approve new Marvel-themed additions or have some kind of veto power over new attractions?

This was discussed earlier in this thread, maybe in another Avengers thread, I forget. The contract doesn't seem clear on this. It's clear the Marvel has approval over the initial construction of the Marvel Land at IOA and talks a lot about Universal bring Marvel to other parks, but no specific mention of adding on to the land at IOA after it opens.

 

[Lee]

Thats actually a good question.

What if a brand new character gets created that catches lightning in a bottle and becomes as popular as Wolverine or Spider-Man?

To achieve that kind of popularity it would need a movie, but if it was that huge, I seriously doubt Disney would let Uni use it.


Jimmy Thick-Marvel-Disney-Universal overload......

Any new character that Marvel creates, that exists on its own, outside of the Avengers or any other Uni controlled property, can be used in any way Disney sees fit.
If they create...say, Super Mouseman this week they could put him in a film at any time and use him freely in WDW.

I expect this to happen at some point. (Not Super Mouseman, but some original character.)

 

[MichWolv]

EDIT: Ah, there is an annual fee. Didn't remember that. Can't be all that high though.

Marvel was desperate at the time of the deal, and its very lopsided in Universal's direction.

Can't know that for sure, since the amount of the fee is confidential info, but seems likely that it's pretty low.

Demand? You mean millions of people marching on Orlando? Calling and writing? Won't matter.

Disney is making a mint selling Marvel merch around the world. They are satisfied. Not having it it at WDW is meaningless, a drop in the bucket.

The other stuff, rides and characters...also not worth it. The slight, if any, attendance increase wouldn't translate into enough revenue to offset the cost. If anything they would just enjoy guests heading to the other resorts for their Marvel fix.

Disney doesn't do anything just to make guests happy. There has to be profit, and a buyout of the Uni deal just for WDW's sake doesn't offer it.

Also, Disney doesn't have the power to arbitrarily raise any fees on Uni. There are set limits and parameters.

Yes.

Disney can totally do Ant-Man.

Nope. He's an Avenger.

 

[invader]

Thats actually a good question.

What if a brand new character gets created that catches lightning in a bottle and becomes as popular as Wolverine or Spider-Man?

To achieve that kind of popularity it would need a movie, but if it was that huge, I seriously doubt Disney would let Uni use it.


Jimmy Thick-Marvel-Disney-Universal overload......

Marvel's Jimmy Thick - coming to a theater near you.

:lookaroun

 

[lebeau]

Marvel's Jimmy Thick - coming to a theater near you.

:lookaroun

He's an X-Man villain...

 

[Mouse Detective]

As I've said many times, Disney knows this situation inside and out, and are quite content to sit back and count the Marvel money that's coming in from everywhere but a certain 47 square miles in Florida.

Well put. And I agree. So many people are making a big deal about having Marvel in Florida or Disney forcing Universal to give up their rights, etc etc. Neither is going to happen.

 

[WDWmazprty]

He's an X-Man villain...

Jimmy 'The Blob' Thick. :lol:

and by the way....he was used in the Wolverine movie which is FOX I believe. :lol:

 

[MichWolv]

Now if these numbers can be renegotiated, who is to say Disney can't make these values higher and high enough Uni might not want to deal with it? Uni could tell Disney to take a hike, but Disney could say, and these are just made up numbers please nothing more, but I don't know when the contract was signed, but for the sake of argument...


Say the contract was signed in 2000 and, for example this annual fee was 1 million dollars, Disney could claim one million dollars dont cut it, the want 500 million a year now, Uni says no way, Disney goes to court stating inflation bla,bla bla...

A crafty lawyer could make things work.


Will it happen I seriously doubt it, but there are a lot of things people could work with if so inclined.


Jimmy Thick-You know, Iam getting a headache thinking about this crap now...

The "renegotiation" would take both sides. Absent an agreement to change the contract, things stay as they are. Disney can't declare a "renegotiation" and demand more money. Uni would say no and the contract would stay as is.

Thats actually a good question.

What if a brand new character gets created that catches lightning in a bottle and becomes as popular as Wolverine or Spider-Man?

To achieve that kind of popularity it would need a movie, but if it was that huge, I seriously doubt Disney would let Uni use it.


Jimmy Thick-Marvel-Disney-Universal overload......

As I recall, Marvel has the rights to any newly-created characters.

Actually there is an annual fee...

"Upon the opening of THE SECOND GATE, and on an annual basis thereafter, MCA will pay a fee of $***. "

and there is a royalty fee on merchandise:

"MCA will pay an annual guaranteed merchandise advance of $*** which will be applied against merchandise royalties from any of its retail outlets calculated at a rate of ***% of wholesale cost. After the annual guaranteed advance is fully earned, the royalty on additional sales will decrease to ***% and will be paid quarterly."

There is nothing in the contract that says these number can be re-negotiated.

All of this is from the contract at the SEC. Might be different in DisDay's "mystery contract".

Contracts don't bother to say that things can't be renegotiated, because the clause would have no effect. If both parties to a contract want to renegotiate, they can, and if there's a stupid clause that says they can't, the first part of the renegotiation would be to amend the contract to eliminate that clause.

 

[JEANYLASER]