This thread is one of my favorite annual threads (there is always one like this on the day of the announcement). I get to read all of the same stuff all over again of how it's too high, how the rate of increase is too much, how its getting to the point people won't go etc etc and on and on. And yet, every year people keep on going back and paying the price even though the only effective way to fight increases is to not go and not pay them.
It's the same way for everything that is a discretionary purchase, you are a decision of whether its worth it to you. If its not worth it you don't purchase the thing or activity and do something else. That's all this increase means every year, evaluate its worth and make your decision. My bet, most of us will pay again.