brb1006
Well-Known Member
Ever since the mid to late 2010s, Disney currently uses MSEP as their version of "In Case of Emergency Break Glass" approach when things don't turn out well at Disneyland and to attract more positive buzz. The opening of the DL version of Star Wars Galaxy's Edge comes to mind since Disney announced the parade returning four months afterwards.Marketing came up with the idea - and Walt Disney Entertainment (and later the parks themselves) embraced it because it made a ton of paper revenue that could be attributed to entertainment - from people coming in droves to see something they swore would never return. Of course Disney got a little greedy and kept bringing out the reanimated corpse a few more times than they should have...