If you ever went to a theme park owned and operated by the Busch Entertainment Corporation (the theme park subsidiary owned by Anheuser-Busch before the hostile takeover) you'll know what it's supposed to be like. Just needed to make more money than it lost and the family kept it humming pretty well.This is why I say the biggest (worst) change at Walt Disney World isn’t some attraction closing or opening, or some offering being changed, it was the business model shifts that occurred in the 90s. The result has been all sort of broken incentive structures where guest experience is not on a pedestal and can even be deliberately hurt. The goal really isn’t to make guests happy but to make them just the right amount of miserable.