Waaaah waaaah I need to hear the Star Wars theme and the Imperial March, and I need Luke Skywalker and Han Solo to coddle me and stroke my hair because MY NOSTALGIA, waaaaaah
For the record I would be fine with adding more music to the land, but it's absurd that you think playing the main themes is the answer and not tacky. For another example, let's look at Cars Land. There IS music playing throughout the land, but only on Radiator Springs Racers do you get cinematic music. Everywhere else you hear old timey folk and rock music about cars and traveling. It works perfectly for placemaking and sets the tone of the land far better than playing the movie's score or "Life is a Highway" ever would. I get that this isn't a perfect comparison because obviously the Cars movie score isn't iconic like Star Wars. But playing the main themes isn't placemaking, it's branding and reminding you of the franchise rather than creating a realized environment.