Personal preferences aside, WDWs very pronounced push for shorter ride times is quite odd when viewed in a broader cultural context.
It’s a commonplace that society’s attention span is getting shorter and shorter and, thus, ride lengths must be dramatically curtailed. In fact, broader cultural trends show exactly the opposite. The average length of successful films is increasing. TV shows, once distributed in weekly chunks of an hour or half-an-hour, are now released as complete seasons to facilitate binging, the consumption of multiple hours of programming at a single sitting. Video games, often cited as the prime culprits in lowering attention spans, increasingly offer complex stories and open worlds that encourage lengthy engagement. In short, much of pop culture is now based around the idea that consumers attention spans are longer than ever before.
At the same time, of course, WDW remains focused on removing longer rides and replacing them with experiences that may be as short as one minute. It’s a sad and possibly self-destructive development that seems likely to discourage serious fan engagement in the long run. Disney’s masterpieces - Pirates, HM, Jungle Cruise, SSE, the original Imagination, Kilimanjaro - tend to be longer rides, allowing time for the development of story and/or mood. Even ToT, a shorter ride but undeniably one of the greats, is markedly better when given time to develop and breathe, as it is in Orlando, in a version that is more then twice as long as its DCA counterpart.