828tnt
Well-Known Member
Recently, I've seen a lot of complaints about the declining uniquity and quality of merchandise at WDW. While this was definitely true up until at least 2008, I don't think this is the case anymore. Significant strides have been made since then, especially in 2010, and merchandise is now much improved.
I think everyone likes to bang on this drum because it's a popular one, but I think merchandise has gotten exponentially better in the last two years. To be sure, it's not as good as it was from 90-98, but we have noticed more ride and land specific items (take a look in the Space Mountain gift shop--Tomorrowland AND Space Mountain items! Not just High School Musical!) and the more generic merchandise was more clever, better designed, and generally better.
Other notable merchandise I’ve seen in the past year:
-40th Anniversary Logo Items
-2010 merchandise (among other things) featuring the old “D” script
-retro-inspired shirts for nearly every land in the Magic Kingdom, and for EPCOT
-Figment merchandise featuring Dreamfinder
-Resort-specific merchandise at the Polynesian, Boardwalk, and Animal Kingdom Lodge (the only three resort gift shops I checked).
-Magic Kingdom-specific Summer Nightastic shirts last summer
Anyone else care to indicate what they’ve seen—establish this as a “Merchandise-Watch” thread of sorts?
Merchandise still has a ways to go, especially in location (HSM stuff doesn't belong in Tomorrowland, period), but I think the corner has been turned.
great thread btw. i think i've noticed better resort options over the past few trips. and for the more frequent visitors, this is a nicer touch. especially those who stay at a variety of resorts.
It's difficult to word this properly so I don't sound like an arrogant snob, but I think the dichotomy makes sense. It seems to me that Disney has two starkly different audiences it needs to appease here: collectors or more affluent guests who have more discerning tastes (the minority) and more 'value conscious' (to put it politely) guests who just want something that say they visited WDW (the majority).
I think nine times out of ten, you'll find that the former group has more discerning taste, prefers more understated designs, and will pay more for quality than the latter group. The latter is generally less discerning, prefers ostentatious designs, and wants things as cheap in price as possible. Disney is trying to appease both demographics, and I see this as fine.
Yes, I'm painting with a really broad brush here, but this is the reality as I see it.
ETA: you mention ties--I don't suppose you have any photos? I'd love another 'hidden mickey' one that I can wear to the office on casual Fridays!
this is well said, and right on the money! i think sometimes the more discerning guests, although far out numbered, can still come close to out spending lol. maybe disney is just catching up to this?