Lightning Lane at Walt Disney World

JD80

Well-Known Member
Over the years we adjusted our spending to compensate for the constant price increases --less Table service meals, bring our own food and snacks, no buying Disney merchandize. Gotten to the point even that does not help ---you have lost a long time fan, I'm sure Disney could are less

Disney is not monolithic because there are different business groups (merch, dining, park ops etc.) that are run by individuals that have bonuses tied to performance. You take money for away from Merch/Dining and it goes into the LL bucket then the Merch and Dining execs get nervous.

We'll see how it goes long term. People only have so much money. LLMP isn't going away though. Frankly I'm surprised free FP+ lasted so long since every other Disney park had a paid version of line skipping.
 

JAN J

Active Member
Take this for what it's worth.

I'm told that if you look at the supply/demand curve for LL, there's tons of room for Disney to increase prices when crowds are above average.

That is, there are still more people willing to throw more money at waiting less in line.

I don't think they'll do it, but it would not surprise me if the math showed revenue maxxed out at around $75 per person per day during the winter holidays.
Interesting point.

I would also add that increasing prices in LL is a lot less impactful to overall attendance than increasing regular price tickets.
 

Ayla

Well-Known Member
LL costs them nothing to offer, so the constant price increases seem very tacky. It’s just greed. Just abolish it and make one standby line that moves quickly.

Unfortunately people keep paying it so it keeps going up and up. For $20 a ride you should least get more than 1 ride, as in let you do it 3 times or something if you want. It’s a rip off.
Anything you want to ride, however many times by standing in line, should be included in your highly-inflated admission price.
 

JMcMahonEsq

Well-Known Member
LL costs them nothing to offer, so the constant price increases seem very tacky. It’s just greed. Just abolish it and make one standby line that moves quickly.

Unfortunately people keep paying it so it keeps going up and up. For $20 a ride you should least get more than 1 ride, as in let you do it 3 times or something if you want. It’s a rip off.
This is silly. First LL has development costs, infrastructure, implementation costs, maintenance, hosting costs., ect., all of which cost/costs the company money.

Second its not greed, its a busienss, the company is supposed to make money. It has a product that people want. Contrary to some on these message boards, people do NOT want to go back in time over 25 years ago to when there were no fast passes.

Third, why is it unfortunate that WDW has found something people want to buy, and are selling it at a price that people think has value? If you don't like it, that's fine don't buy it. But on the limited amount of time I can get away from work, and get my family on a vacation, we are not going to waste time standing around in lines. We, and it appears enough other customers, are willing to pay additional amounts to skip past lines. But i know some people (mostly without kids) who don't mind going to the parks, and just casually walking from drink spot to snack stand, to show, and will just hop on whatever rides they want, that have good wait times. They don't want/value the same things I do, and i like that Disney has different pricing features so that we both get what we want.
 

HauntedPirate

Park nostalgist
Premium Member
They can kiss my back pocket if they think I'm paying ~ $145 to get in and another $21 to ride a two-minute roller coaster.
You don't get to ride Tron twice for that $21. ;)

Take this for what it's worth.

I'm told that if you look at the supply/demand curve for LL, there's tons of room for Disney to increase prices when crowds are above average.

I wonder what they will do with LL prices the other 350 days of 2025... 😁
 

HauntedPirate

Park nostalgist
Premium Member
After rise on the same ILL rides? Oh Jesus.

They really don't think there's a ceiling is there? Attendance is soft isn't it?

From my cheap seat, it looks like they are raising the price on ILL's that are (inexplicably) selling out every day anyway, so it's just raising revenue without doing anything. For TDO, it's perfect.
 

rd805

Well-Known Member
I'm of the mindset if people are still paying the prices listed there, then Disney has the capacity to raise them as they aren't effectively keeping people from NOT upgrading to an 'Express.' If it it is a "premium," - price it that way and people will stop paying for it lol, keeping Stand-By more straight forward.
 

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