Okay, explain this to me. (If my analogy is not apt, please replace with one that is).
In a room, we have four bowls of food and ten people. The ten people attempt to eat out of the bowls but are continually jockeying for position. If we bring in a fifth bowl, everyone will have an easier time eating.
NOW, I know what you're going to say, one of the bowls has better and more food in it. It has shrimp, steak, crab cakes, etc. People will want to eat out of that bowl the most. But this seems contradictory to your idea that bringing a fifth bowl into the room will increase the amount of people trying to eat out of the bowls. If this fifth bowl is popular enough to entice MORE people to go, then why are they still crowding around the Shrimp/Steak/Crab bowl, wouldn't those people already have been in the room?
(What a convoluted metaphor!)