Animaniac93-98
Well-Known Member
Slowly removing all the science and fun educational stuff. But, that doesn't sell merchandise.
The least attended Disney theme park in the world is the one that is nothing but IP rides and shows.
And its most successful new addition since opening was a ride not based on a Disney movie or TV show.
There is more to a theme park than what items you can put on a store shelf.
(Especially when Disney's habit is to stock whatever, wherever, regardless of what park or land the shop is in)
I say this because Disney has such a strong belief in their IP-only strategy that they fail to realize they've created a self-fulfilling prophecy where if they only build IP rides and sell character merch in their gift shops, that's the only thing their audience will respond too, despite proof otherwise from their own recent history (Soarin', Expedition Everest, Mystic Manor etc).
A Moana walk-through in this location was far from the only option, but the company has become so risk adverse that they thought this would be a modest investment that will yield a satisfactory return on investment in some form or another. It's unknown if that will be true given the prolonged construction timeline or if increased merch sales were really the result of this specific attraction, or Disney just stocking more Moana merch in their existing retail locations. The cause and effect of impulse buys will be hard to measure.
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