Yes. Compete. It’s not complicated if your view isn’t so narrow.
Charging for parking in this market for their specific hotels isn’t going to negatively impact their occupancy nor their market share. So there really isn’t any disadvantage for them doing so. It’s why their competition does it. But if they don’t they are just leaving revenue on the table that their competitors are capturing from their guests. Despite what people think, there is only so much they can do with their room rates. This is true even for Disney. They can’t just “add it to the room rate” as some suggest.
So when you say compete, you're talking about a game of who can get the most money out of a single customer?
Gotcha.
I mistakenly assumed you were talking about competing
for a customer's business... Like when one business offers a perk to get customers to choose them over others because there are a limited pool of customers and if the Hilton gets one, that's one Disney didn't get.
What you're saying makes sense, too, I guess, in a "who dies with the most marbles" sort of way...
But this whole "they can't just add it to the room rate" thing blows my mind. Add what? The cost of asphalt? The pay for that guy at the front gate who asks if you have a reservation? Parking lot lights? What exactly do they need to "add to the room rate?" that suddenly became a new or much greater expense for them in the last few years, so much so that they thought they'd lose business if they were
forced to raise prices to cover?
What's this thing they need to add to the room rate but couldn't? Is it they couldn't add a Bob's Bonus surcharge so they decided parking would be what covers part of that cost?
It's a money grab when a Hilton does it with exceptions* and its still a money grab when Disney does it while charging twice as much for a room that often isn't as nice.
What they apparently can't add to the room rate is the desire to gouge their customers as much as possible.
I guess $15-$30 a night (depending on which level of resort) for wifi is right around the corner, too and yes, I understand you and Lilofan will be thrilled with that or agree with Josh that it's "progress" or being "competitive" and call the rest of us "narrow" for disagreeing there, too.
*As far as I'm aware, the charge for parking originally started in big cities where the hotels didn't have space for their own parking lots or garages and were themselves, paying for the usage of another company's garage which would actually justify it since the cost structure for that was largely out of their control to begin with back before someone realized they could start charging it, like they were paying a daily feel themselves, even when they weren't.