He's not an IP in the way they view IP's currently. I'm not saying he's not but it's not the same thing to them, IMHO. It SHOULD be. But it doesn't appear to be. Just because they market him as the mascot and take advantage of those who love him to sell plush .....
I mean a massive two hour long commercial in theaters. The comic book was a good start. But they don't seem convinced to go all in on Figment. Again, just because he's the mascot and is on merch and sells plush. That's not really a big wig thing, Iger hasn't demanded Figment be the park mascot
. That's merchandise designing what sells. I think it all matters and Figment should be viewed as a successful IP, but I don't think they view him that way. It sucks but it's just how I see it. I don't think they value him enough right now to devote a new ride to him. But they should. And I hope beyond hope I'm wrong in how they view him.