You wait. I initially liked Frozen. We bought the CD to sing in the car, we got the movie the day it came out. And, then I watched as video after video came out of people in their cars lip-synching the songs were on the news and on FB every 10 seconds, and initially I even "liked" them. And then I spent thousands to go to WDW in July, and even though it was everywhere I turned, I tolerated it. I didn't get upset. I didn't get mad, I just said, whatever, it's a fad, it'll die down. But, now with the Norway overhaul, and it being on OUAT, and the Christmas show, and the Frozen party at HS (that you can pay extra for premium!), and the voice of Kristoff at the Candlelight processional, and the Elsa drink that's now all over Pinterest, and the 2nd Frozen movie that's already coming out, so it's all just going to keep being pumped into stores and newsfeeds and commercials and movie previews.
I'm telling you that I once was like you. I tolerated it. But, wait. One day you're going to look around you and think to yourself, "If I hear one more thing about Frozen, I'm gonna lose it." Maybe you don't have kids and that's why you don't mind it as much? I don't know. But, it's everywhere and instead of dying down, it JUST KEEPS SPREADING!